AI product
Designing for AI uncertainty
How should interfaces behave when the system cannot guarantee the output?
Essay in progress
Thinking
Thinking
Good product decisions begin with better questions. These are working notes, not published credentials.
Craft
The pixels eventually become software
Why implementation constraints should influence product design.
Essay in progress
Strategy
You can't build everything
How to prioritise when every opportunity looks important.
Essay in progress
Research
People are weird. That's useful.
Why behaviour is often more valuable than what users say.
Essay in progress
Execution
The first version should teach you something
Why shipping is part of product discovery.
Essay in progress
Systems
From architecture to product
What physical systems can teach us about digital experiences.
Essay in progress
Sub-section
Product teardowns
A repeatable structure for taking a product apart — customer first, opinion last.
- 01Problem
- 02Customer
- 03Value proposition
- 04Experience
- 05Business model
- 06Growth
- 07Moat
- 08Weakness
- 09What I'd change
There's the friction.
In the queue
- Apple
- Amazon
- Airbnb
- Uber
- Stripe
- Notion
- Linear