Product design · Product management · Building
I design, build and ship products.
Product designer and technical product manager working across customer problems, strategy, UX, technology and execution.
Founder of Tago · Technical Product Manager at moria.ai · Architecture & design background
25
Product releases
100+
Frontend updates shipped
7
Team members supervised
2
Core products built across mobile social + generative AI
Evidence of execution — not revenue or growth claims.
More than design.
I don't just design the interface. I think through the problem, make the decisions, work with engineering and stay close to the product until it ships.
Think
- Problems
- Requirements
- Priorities
- Trade-offs
- Product decisions
Design
- Flows
- Interaction
- UI
- Systems
- Prototypes
Build
- React Native
- Engineering
- Implementation
- Release
- Iteration
Think → Design → Build
01 — Work
Selected work
Products I've designed, shaped and shipped.
Founder · Product Design · Product Management · Mobile
Tago · June 2025–Present
Building a live social platform from the ground up.
Tago is a live mobile social, video, communication and community platform — designed, specified and shipped end to end.
Read the case study →Technical Product Management · AI · UX
moria.ai · March 2026–Present
Designing the interface between people and generative AI.
An AI system that generates short videos and films directly from books and film scripts.
Read the case study →Systems · Hierarchy · Human behaviour
Arteon Mimarlik · July 2024–December 2025
Architecture taught me to think in systems.
Space, hierarchy, flow and constraint — the same problems, in a different material.
Read the case study →
02 — Process
How I work
Six stages. Each one exists to answer a different question.
01
Understand
- Customer
- Context
- Data
- Constraints
What's actually happening?
02
Frame
- Problem
- Opportunity
- Requirements
What are we really solving?
03
Decide
- Priorities
- Trade-offs
- Success criteria
We can't do everything.
04
Design
- Flows
- Interaction
- Prototype
- Visual system
Make it make sense.
05
Build
- Engineering
- Implementation
- Testing
- Release
Okay. Now make it real.
06
Learn
- Feedback
- Behaviour
- Iteration
Interesting.
03 — Capability
I design with implementation in mind.
The pixels eventually have to become software.
Product
- Product requirements
- Prioritisation
- Acceptance criteria
- Release milestones
- Content moderation
Design
- UI/UX
- User flows
- Prototyping
- Mobile (iOS/Android)
- Interaction design
- Design systems
Technology
- React Native
- Supabase
- Cloudflare Workers
- HTML/CSS
- AI-assisted development
- Open-source tooling
Collaboration
- Engineering
- Design
- Operations
- Stakeholders
- User research
04 — Decisions
Product management is the discipline of making good decisions with incomplete information.
05 — Leadership
Leadership without the org chart.
Customer
↓
Product
↙ ↓ ↘
Design · Engineering · Operations
↓
Leadership
Product leadership isn't always about having the biggest title. Sometimes it's about getting everyone moving in the same direction — in practice, supervising a team of 7 and coordinating product, design and engineering decisions.
06 — Thinking
Thinking
Good product decisions begin with better questions.
AI product
Designing for AI uncertainty
How should interfaces behave when the system cannot guarantee the output?
Craft
The pixels eventually become software
Why implementation constraints should influence product design.
Strategy
You can't build everything
How to prioritise when every opportunity looks important.
I don't just make products look good.
I figure out what they need to do.
I design how they work.
I work with technology to build them.
And I stay until they're shipped.
- Problem
- Insight
- Decision
- Design
- Build
- Outcome
- Learning