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Technical product management · AI · UX

Designing the interface between people and generative AI.

An AI system that generates short videos and films directly from books and film scripts.

moria.ai home surface where a script becomes a generated film
The home surface — where a script becomes a film.

Role

Technical Product Manager

Period

March 2026 – Present

Surface

Generative AI product

AIGreat. Now which one?

01 — The workflow

Seven steps between a script and a film.

  1. Upload
  2. Style
  3. Generate
  4. Review
  5. Refine
  6. Connect
  7. Create

Every one of those steps is a place where a person can lose confidence in the system. The product work is deciding what the interface owes the user at each of them.

02 — The core UX problem

AI can generate possibilities faster than humans can evaluate them.

What the system does

  • Variability
  • Processing time
  • Imperfect outputs

What the human needs

  • Control
  • Legible state
  • Iteration

Generation is cheap. Judgement is not. If the product produces more options than a person can meaningfully assess, it has moved the work rather than removed it.

03 — Style selection

Freedom is useful. Too much freedom is work.

Open-ended creative input asks the user to describe something they can usually only recognise. Turning style into a structured, scannable selection lets people choose quickly, and gives the system a far more predictable starting point.

Cinematic

Illustrated

Documentary

Graphic

04 — Generation

Make the uncertainty part of the UX.

Hiding a long, unreliable process behind one spinner turns a normal wait into a suspected failure. Generation is exposed as a sequence of honest states instead.

Generating

Waiting

Review

Try again

Pipeline

25

releases

7

people

Generation workspace — visible state, not a spinner

Schematic of the generation surface.

04b — Shipped screens

The product, as people actually use it.

Seven surfaces from the live build — entry, studio pipeline, quick generation, the project library, creative memory, community and the developer API. Pick a thumbnail to step through them.

app.moria.ai01/07
moria.ai home screen with prompt entry and example episode ideas

01 — Home

Home

One prompt to a complete short video series — the entry point carries the promise.

05 — Edit / refine

The AI does the generating. The human still needs to steer.

  1. 01AI output
  2. 02Human feedback
  3. 03Adjustment
  4. 04New output

Sometimes the best product decision is not to build the thing.

06 — Connect / extend

Making separate scenes feel like one story.

One story, not four clips.

Scenes are generated individually, which means each one can be strong on its own and still break the film. Connecting them into a continuous sequence while preserving visual and narrative continuity is the hardest UX problem in this product — so it is treated as an explicit, human-controlled step rather than a silent post-process.

Great. Now which one?

Working on an AI product?

The interesting part is never the model.

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